Latest articles
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20 Great Audiobooks for Marketers, Entrepreneurs and Creative Professionals – Updated for 2024
As a father of 3 sons, I’m always concerned about time. Time to wake up, time for school, time for practice, time for dinner, time for your game, time for…
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The Benihana Approach to Brand Differentiators
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent…
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Websites Are Back — How to Make Yours Work for You
“Listen, our website will never sell anything.” I tend to write about topics that I hear repeatedly from clients and prospects, and this one got me thinking this morning. “This…
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Accessibility Design Advice from a Color Blind Copywriter
My co-workers and friends tease me all the time about being “color blind.” I make jokes, too. It’s all good-natured ribbing. And thankfully, it’s pretty rare that anyone holds a…
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Taking the Anxiety Out of Google Ads
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid…
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What They Don’t Teach You in Copywriting Class
A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what…
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Toilet Paper & Tacking: Lessons On Running a Small Business
I don’t have to tell anyone that COVID-19 has caused a hell of a tear in the business world. Companies are going through gut-wrenching times, and leaders are flying blind…
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5 Tips for Staying Creative While Working from Home
By now you’ve probably heard that the Atomicdust team is working remotely because of COVID-19. Our team is spread out across the area, united through Slack, email and our individual…
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Marketing Advice for the New Normal: Spread Joy, Not Germs
As COVID-19 spreads and the world changes a little more each day, making marketing decisions can be difficult, to say the least. Uncertainty about next steps—both as humans and as…
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The Boundaries of Problems
I was at the grocery store the other day, and they were out of bread—and hotdog buns, hamburger buns and anything bread-like. The shelves were barren. Our physical office is…
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What They Don’t Teach You in Design School
Going to school for graphic design was a great experience. I went to a small state school and loved having my creativity challenged and strengthened through different classes and projects.…
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The How and Why of Meaningful Marketing
Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into…