Digital Strategist
Are you wondering what the CTR for this job post is? Can you think of ways to A/B test it? Can you set up tracking for the page and retargeting ads on LinkedIn and Facebook?
Well, it’s great to meet you! Let me tell you about the Digital Strategist position.
Atomicdust is looking for a marketer who will guide our B2B clients to achieve their goals, by creating and executing digital strategies and ad campaigns, delivering performance reports, and developing and sharing recommendations for growth.
Responsibilities
- Understand client goals and develop digital strategies using digital advertising, content marketing, SEO and email funnels to achieve those goals
- Collaborate with our creative team to develop high-quality collateral that meets platform requirements and pushes leads through the marketing funnel
- Conceptualize digital ad strategies, and build and manage audience lists and campaigns on all major ad platforms, including Meta, LinkedIn Ads, Google/YouTube Ads and Bing Ads
- Develop marketing campaigns, workflows, etc. in HubSpot
- Review and analyze performance and report to clients with recommendations for continued improvement
- Coordinate link-building efforts and implement basic SEO updates through awards submissions, website updates and ongoing authority-building efforts
- Deliver a personalized client experience through ongoing communication and support
- Develop strong relationships with customers and key business executives.
- Identifying new business opportunities with existing customers.
Required skills and qualifications
- PPC management experience, including strategizing, building and managing digital ad campaigns on all major platforms
- Strong understanding of marketing funnels and conversion techniques
- Deep expertise in HubSpot automations, workflows, pipelines, etc. (HubSpot preferred, similar CRM experience is also helpful)
- Willingness (and eagerness) to learn new channels, technologies and tools
- Basic writing and social media skills
- Excellent presentation/people skills
- Experience in B2B industries, healthcare and other industries with long sales cycles preferred but not required
- Agency experience is a plus
- CRM experience (particularly HubSpot) is a plus
Above all, we’re looking for a curious mind and enthusiasm for marketing.
Salary & Benefits
- Salary based on experience
- Hybrid. But in the office at least 2 days per week
- Employee Medical, Dental, Vision, Long/Short Term Disability, and Life/ADD Insurance for yourself with the premium paid in full by Atomicdust.
- Dependent Medical, Dental and Vision Insurance with 75% of the premium paid by Atomicdust and 25% deducted from paychecks on a pre-tax basis.
- Paid time off for Vacation and Sick Days – 10 vacation, 5 sick. Additionally, the full week between Christmas Day and New Year’s Day is generally granted as PTO while the office is closed, this is contingent on the client workload at the time.
- An additional vacation day is accrued for each year working for Atomicdust.
- Paid time off for most Federal US holidays including New Year’s Day, Dr. Martin Luther King Jr. Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving and Christmas Day.
- Simple IRA through Vanguard with a corporate match equal to the amount of your Simple IRA contributions, up to a maximum of 3% of your salary
- Team Trips to Cancun without any trust falls
To apply, send an email with your resume to [email protected]. Tell us why you think you’re a good fit. Please send any links to relevant projects that we should check out. No phone calls, please.
No recruiters please, except for Justin Heuss. He’s fantastic. What a great guy.
