As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer (CMO). The CMO’s role is important in any company. Still,…
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
It’s a classic marketing situation. You’re introducing a new product that’s genuinely different from anything on the market. And while the product’s features and benefits are convincing, they’re also overwhelming. Your audience doesn’t have a moment to spare. What do…
You might think that accounting and creativity don’t – or maybe shouldn’t – add up. But when a large St. Louis CPA firm came to us looking for a new identity, Atomicdust was up for the challenge. The company…
Daugherty Business Solutions has been quietly improving the way Fortune 500 companies use technology for more than 25 years. And while their client list includes many household names, they’ve found the competition for business to be quite intense beyond their…
When longtime friend and client Jay Beard bought Edwardsville’s Goshen Coffee Company last spring, we were excited to start working on developing a brand for a product we love – coffee. Our first goal was to use social media to…
I am sort of a coffee connoisseur. I used to live in Park City, Utah, where I was the head barista at Bad Ass Coffee Company, which roasted and served 100% pure Kona Coffee. I calibrated the espresso machine and…
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can change that In order to begin the shift to a…
Professional services firms often struggle with their own branding, social media and marketing. Typically, it’s because the services they offer are so similar to their competition, there’s no real platform or defined difference to create anything concrete. It’s sometimes difficult to…
Resinate Materials Group came to us with a problem: their core promise – high quality, custom resins at stable prices – was lost in their website’s dated design and (by their own admission) inaccurate content. Right away, we saw this…