Work: Identity


When James Beard award-winning chef Gerard Craft announced the plans for Sardella, the concept that would replace his flagship restaurant, Niche, we knew we had to make a splash. The brand had to be bold, fun and different – just…


Atomicdust helped a tactical gear manufacturer stay true to their proud military heritage as they moved in a fresh, more commercial direction.

Start Bar

Start Bar combines past and present to create something entirely new in St. Louis. Atomicdust followed that theme to deliver a brand, website and interior that elevate the arcade bar concept.

Boss Gloves

A bold, design-focused identity and website helped a 124-year-old glove manufacturer defy category expectations.


Elsevier broke through healthcare technology expectations with a friendly, flexible identity for ClinicalKey.

Nina’s Natural

After years of success selling into restaurants and resorts, Lasco Foods was ready to bring Nina’s Natural drink mixers straight to the consumer. They turned to Atomicdust to design new packaging that would stand out on shelves nationwide.

Direct Sound Headphones

Branding, packaging, and a new website helped Direct Sound Extreme Isolation headphones break through the noise of the crowded professional headphone market.


Bold branding and a new e-commerce website for Reebok helped Warson Brands reinvent the perception of work footwear.