The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach drops a little and the questions start coming. Are we…
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a client. We were presenting a rebrand to a client team…
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can change that In order to begin the shift to a…
When we were first introduced to U.S. Crisis Care by a board member – and Atomicdust client – what we found was a small, passionate organization doing some very important work. Their mission was fairly well articulated: “…a nonprofit organization…
Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to…
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus of brand stewardship ends up in the hands of internal…
Growing up, my parents placed a strong emphasis on education. Whether for the purpose of instilling a love of knowledge, or in an attempt to live vicariously through us the lives they dreamed of, I’m not sure. My guess is…
Within companies large and small, there is a common point of dissonance. This is the point at which the product or service meets the sales team, the stakeholders, and the red tape. This is the point at which brands become…