“All humor is risk.” That’s something Atomicdust Partner/Creative Director Mike Spakowski says sometimes when our team is debating where to take a project. Being funny is risky. You don’t know if the joke will land, if people will understand it,…
It’s not every day that a client asks you to design sixteen websites. But Arrow Senior Living came to us with a unique project. The company manages senior living properties around the country, from Iowa to Ohio to Florida. They…
When the team at ClinicalKey approached us to help market their latest ebook, we knew we’d need to create a campaign that would cut through the clinical clutter. Atomicdust had done work promoting ClinicalKey before, so we were familiar with…
For more than 50 years, Graphic Design USA (GDUSA) has been the definitive source for graphic design professionals, and their annual National Health + Wellness Design Awards is no exception in the healthcare industry. This year, Atomicdust earned three awards…
Explosive growth can be like a double-edge sword for companies. Success is nice, of course, but hyper-fast expansion can push things like strategic positioning and marketing to the back burner. That’s where RedCard stood when they came to us. The…
In 2012, Elsevier launched ClinicalKey as a powerful “clinical insight engine” that enables physicians to search for the reference content they need to make smart decisions. Over the years, we helped ClinicalKey rebrand as they expanded to offer new features for nurses, pharmacists,…
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was no exception. This past spring, the ClinicalKey team asked us…
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit of the brand, and so much about how the brand…
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising…
There’s nothing more important than a strong, central message. Whether you’re building a new brand or starting a fundraising effort, the message is everything. Our recent work with Mercy Health Foundation showed us why. The Mercy Health Foundation is the…
