Explosive growth can be like a double-edge sword for companies. Success is nice, of course, but hyper-fast expansion can push things like strategic positioning and marketing to the back burner. That’s where RedCard stood when they came to us. The…
In 2012, Elsevier launched ClinicalKey as a powerful “clinical insight engine” that enables physicians to search for the reference content they need to make smart decisions. Over the years, we helped ClinicalKey rebrand as they expanded to offer new features for nurses, pharmacists,…
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was no exception. This past spring, the ClinicalKey team asked us…
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit of the brand, and so much about how the brand…
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising…
There’s nothing more important than a strong, central message. Whether you’re building a new brand or starting a fundraising effort, the message is everything. Our recent work with Mercy Health Foundation showed us why. The Mercy Health Foundation is the…
Marketing is a combination of messaging and frequency. That’s something we say often, but when you’re promoting one of the thousands of marketing messages the average American is exposed to daily, it’s hard to stand out. After rebranding their clinical search…
Atomicdust was recently awarded six Health + Wellness Design Awards from Graphic Design USA, honoring our work for Premise Health, Revel Kitchen and Better Life Natural Cleaning Products. For more than five decades, GDUSA has held competitions focusing on areas of growth…
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
Fresh off our wins at the Healthcare Advertising Awards, Atomicdust has once again been recognized for our work in healthcare marketing. The Hospital Marketing Awards, honoring best-in-class advertising for hospital health systems, services, or facilities, has selected Atomicdust’s work for…
