Blog: Atomicdust Insights

The Role of Creativity in Business and Sales

“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of grins, and compliment them with “Look what you made. You…


What the B2B Marketing Renaissance Means for Your Brand

B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend: business-to-business brands are focusing not only on short-term performance marketing,…


Things We’ve Learned: B2B Content Marketing

B2B content marketing plays an important role in our company. It started as a tactic we used in our own marketing—publishing weekly blogs, daily social media posts, monthly emails, and occasional ebooks, guides and videos. Eventually, our clients started asking…


Reaching B2B Sales and Marketing Alignment

The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just competitive banter and gripes (think, “You don’t pick up the…


Learning From (and Then Beating) the Competition

“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…