Blog: Atomicdust Insights

The Downside of Marketing Analytics

A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital marketing strategies—social media ads and Google ads, among others—to generate…


Seven Lessons from My First Atomicdust Workshop

The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients could benefit from a condensed version of our branding program—instead…


Simplifying Complex Brands with Infographics

We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…


How Microcopy Can Make a Major Impact

Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance come-on and sweepstakes entry. It’s such a new term that…