Blog: Atomicdust Insights

Learning From (and Then Beating) the Competition

“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…


Why You Need to Create a Google Analytics 4 Property—Fast

Every so often, a big announcement rocks the digital marketing world. Google made one such announcement earlier this spring. Its ubiquitous tool, Universal Analytics—used by marketers and businesses around the globe to track everything from basic web traffic to hyper-focused…


Perfecting Your Rebranding Announcement & Rollout Plan

It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…


The Economics Behind B2B Demand Generation

“We’re not getting enough leads.” If you’re a marketer, then you’ve heard this age-old gripe. It’s one of those statements that makes most marketers cringe. Why? Because it’s shortsighted, and only looks at one end measurable. It doesn’t take into…


Digital Marketing & Data: A Change is Coming—Soon

A sea change is coming. Several tech platform updates coming in the next few months will create drastic differences in how digital marketing teams work and what they’re able to do, from ad targeting and retargeting to SEO performance. When…