Blog: Atomicdust Insights

Digital Marketing & Data: A Change is Coming—Soon

A sea change is coming. Several tech platform updates coming in the next few months will create drastic differences in how digital marketing teams work and what they’re able to do, from ad targeting and retargeting to SEO performance. When…


The Benihana Approach to Brand Differentiators

I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…


Taking the Anxiety Out of Google Ads

The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…


5 Tips for Staying Creative While Working from Home

By now you’ve probably heard that the Atomicdust team is working remotely because of COVID-19. Our team is spread out across the area, united through Slack, email and our individual coffee makers working overtime. While we’ve always had flexibility and…