Blog: Atomicdust Insights

The Benihana Approach to Brand Differentiators

I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…


Taking the Anxiety Out of Google Ads

The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…


5 Tips for Staying Creative While Working from Home

By now you’ve probably heard that the Atomicdust team is working remotely because of COVID-19. Our team is spread out across the area, united through Slack, email and our individual coffee makers working overtime. While we’ve always had flexibility and…


The Boundaries of Problems

I was at the grocery store the other day, and they were out of bread—and hotdog buns, hamburger buns and anything bread-like. The shelves were barren. Our physical office is basically closed, with all of our agency’s team working remotely…


What They Don’t Teach You in Design School

Going to school for graphic design was a great experience. I went to a small state school and loved having my creativity challenged and strengthened through different classes and projects. But now I’m a few years into my career, separated…