Download – What are Facebook Ads? And How Do They Work?

Marketing managers ask us all the time how Facebook Ads work, how much they cost, and, most importantly, if they are effective. In our experience, Facebook Ads are one of the best way to drive traffic and increase interactions on a Facebook page.

We put together this helpful guide to answer some of the questions we’re frequently asked about advertising on Facebook. In the guide, you will learn:

  • Facebook Ads vs Sponsored Stories
  • Who sees my Facebook Ads?
  • Where do Facebook Ads appear?
  • How much do Facebook Ads cost?
  • What are some best practices for effective Facebook Ad campaigns?
  • Are Facebook Ads effective?