Brand & Marketing Workshops
Focused sessions. Lasting direction.
Workshops that cut through the noise and get teams aligned on what actually matters. One or two days, away from the office, with sticky notes, tough questions and a moderator who keeps the room honest.
Solve problems faster. Together.
Some problems don’t need a twelve-week engagement. They need one day with the right people in the room and someone outside the politics moving things forward.
Atomicdust workshops are tightly scheduled, fluid sessions that push teams to answer the specific, sometimes difficult questions they’ve been avoiding. Naming. Positioning. Customer experience. Campaign planning. The things that stall when everyone’s too close to them.
We talk. We write. We laugh. We put sticky notes on boards. By the end, you have clarity, direction and the shared language a team needs to move.
Atomicdust Strategy Workshops
How we run workshops for clients.
Pre, during and after. One arc.
Pre-Workshop
Before the day of, we do the prep that makes the session actually work. Defining what we need to decide or create. A review of the materials you already have. Agenda sent ahead of time so everyone arrives knowing what to expect.
The Workshop
One or two days, offsite, with your team and ours. A moderator runs the room. Strategists, writers and designers from our team contribute. Short exercises that move the group from diverging ideas to converging decisions. Breaks. Laughs. Sticky notes. And that feeling of all finally rowing in the same direction.
Post-Workshop
After we wrap, you get a written summary: the decisions made, next steps and the open questions worth revisiting. Not a transcript. A working document your team can use. Most workshops lead directly into a longer engagement. Some stand alone. Both are fine.
Your moderators
The people in the room
Account leadership, brand strategy, marketing and writing—the moderators who keep the room moving until the answer is real.
The Workshops
Pick your room.
Take a look at the workshops we offer and see if your organization could benefit from this rapid, collaborative approach.
Brand Naming Workshop
1-Day Workshop
Naming your company, product or service
Naming a business can be a difficult process, but we love the challenge. Our workshop will help your team quickly arrive at name options that reflect your internal culture, shape your brand and set the stage for market differentiation.
Our guided exercises will help you:
- Develop strategic options for a new name
- Get your team on the same page
- Set the foundation and tone for a unique brand identity
Brand Language Workshop
1-2 Day Workshop
Creating your brand (and sales) story that connects with customers
This workshop helps define your core positioning statements: stories and phrases your organization can use to describe its purpose and promise. A series of activities help your team think about your brand, products and services in new ways to create language that is meaningful to your customers.
Our guided exercises will help you:
- Declare your brand’s position in the market
- Define a brand narrative: a vision statement of why your company exists
- Create simple and powerful language about what you do and for whom—and what benefits your company can offer its most important audiences
Customer Experience Workshop (ACDC)
1-Day Workshop
Mapping (and improving) your ideal customer experience
Businesses are a collection of processes. In the simplest terms, these can be broken down into four main categories: attract, convert, deliver and collect, or ACDC. Based on an approach by respected author Mike Michalowicz, this workshop maps out the systems and bottlenecks of a business and how these impact customer impressions.
Our guided exercises will help you:
- Identify systems and bottlenecks in your business
- Create the ideal customer experience
- Find new ways to automate processes and delight your audiences
- Give your team a shared perspective across departments
Marketing Campaign Planning Workshop
1-Day Workshop
Planning an effective marketing campaign that gets results
At the end of this workshop, you’ll walk away with a marketing campaign strategy with clear goals and tactics.
Our guided exercises will help you:
- Identify key measurable campaign goals
- Determine a marketing strategy
- Identify audience personas and messages
- Leverage existing marketing pieces when possible
- Identify opportunities for marketing automation
Custom Workshops
Scoped to fit
Built around your question
Have a challenge that doesn’t fit the formats above? We build custom workshops around the specific decision your team needs to make.
What you walk away with:
→
A clear decision on the problem you came in with
→
Shared language your team can start using immediately
→
Alignment across departments that usually don’t agree
→
A tangible deliverable: positioning, names, a plan
→
Dissent heard and resolved in the room, not in hallways after
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Confidence knowing you pushed past the easy answer
→
A reset on the question that was slowing everything down
→
Momentum the day after the workshop ends
Offsite. Focused. Uncomfortable in the best way.
We run workshops away from the day-to-day. A hotel conference room, a creative loft, a space that signals this is different from a Tuesday staff meeting. The setting matters. So does the moderator. We take care of both.
Our philosophy on workshops is simple. Most strategic problems don’t need more data. They need a decision. And decisions get made when the right people are in the room, distractions are removed and someone outside the org is willing to push until the answer is real.
A workshop doesn’t replace deep strategic work. It replaces the three-month back-and-forth that happens when nobody’s willing to pick a direction.
Our job is to create the conditions where a team can actually decide. Hard questions asked in the open. Dissenting voices heard. Conflict surfaced, not buried. Then a moderator who keeps the room moving until you leave with outputs you can act on.
Atomicdust workshops give teams a shared position, a shared vocabulary and a shared sense of what to do next. The outputs are concrete. The deliverable is alignment.
We’ve been running these for more than a decade. Naming workshops that produced names still in market. Positioning workshops that reset companies. Customer experience workshops that rewired how a business thinks about its pipeline. Same format, different outcomes, every time.
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Strategy Workshops FAQs
The ones we hear most.
Offsite, away from the distractions of your office and ours. Usually a creative space somewhere in your city: a boutique hotel, a co-working loft, a gallery with a big conference room.
Three to fifteen from your side. Fewer than three and you don’t have enough perspective. More than fifteen and the room stops making decisions. Typically four to five members of our team join, including the moderator, a strategist, a writer and a designer.
Anyone whose work will be shaped by the decision. We like a mix of seemingly unrelated teams: executive leadership, marketing, product, sales. Different viewpoints are the point. If sales and marketing disagree on something, we want them in the room together, not apart.
Yes. Especially. Workshops are designed to surface disagreement productively. The best outcomes come from rooms where people argued in the open and still left aligned. If everyone already agreed and knew the right way forward, you wouldn’t need us.
Workshops start at $10,000. The specific cost depends on length, scope, and how much pre-work and post-work is involved. We customize almost every workshop to the specific question a client is trying to answer, so the price reflects the scope.
Workshop Thinking
Notes from the rooms where decisions actually get made.
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Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs
A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing…
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Brand Due Diligence: The Risk You’re Not Measuring
This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables. EBITDA multiples. Customer concentration risk. Tech debt. You run scenarios until the…
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Marketing Planning for 2026: Everything You Need to Know
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I…
Testimonials
In their own words.
Let’s talk workshops.
(Bring the hard questions. We’ll bring the frameworks for solving them.)
Blaise Hart-Schmidt
Director of Marketing & Sales
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