Healthcare Marketing

Yes. We’ve worked with healthcare clients for more than a decade, which means we know HIPAA, what can and can’t be said in payer marketing, and how to write claims that survive compliance review. That said, we’re a marketing agency, not a law firm. When specific regulatory questions come up, we work with your compliance team to get the right answer. What we bring is creative that plays well inside the rules, not around them.

Sometimes, but you have to be careful. The audiences have different jobs, different information needs, and different buying windows. We typically build segmented messaging and channel strategies so providers see provider-relevant creative and patients see patient-relevant creative. The brand stays consistent. The message adapts.

Yes. Post-acquisition brand work is one of our specialties. Decisions about architecture (house of brands, branded house, hybrid), timing (when to rebrand, what to sunset), and communications (internal, external, customer-facing) all need to move together. We’ve guided healthcare clients through mergers of two, three, even four brands.

Healthcare engagements range from focused brand sprints (positioning and messaging, typically mid five figures) to multi-year brand and marketing partnerships that run six figures annually. The honest answer depends on your scope. Start with a conversation about what you’re trying to solve.