Getting Started with Branding

Increase your business value with a solid, memorable brand.

The cover of Getting Started With branding includes an illustration of a fingerprint and labels including content, interaction, colors, tone and logo

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Your branding is usually the first thing potential customers notice. Are you making the right impression?

Maybe you have some ideas about how you’d like your brand to look and feel. But how do you get started? How do you get people to know who you are, emotionally connect with your business, feel loyal to your company and continue to buy?

Branding is crucial to the success of any business, whether you’re a startup or a Fortune 500 company. But many companies forget that there’s more to branding than a great-looking logo or a catchy tagline.

This guide will help you understand why a strong brand is important, the components of a brand identity and how to develop a brand strategy that will increase the value of your business. It will give you a roadmap as you begin thinking about your own brand or rebrand.   

Your customers are going to form an opinion about your brand—positive or negative. Wouldn’t you like to have an influence on their thinking?

Get some clarity and create something your customers can believe in. Download the ebook now.