Through software, consulting and a network of supplier connections, Facilisgroup provides companies with better promotional product solutions. As the company evolved, it needed new branding and a website to explain its various offerings.
When Facilisgroup approached Atomicdust, they were in the middle of a transition. The Facilisgroup name was set to become the umbrella brand, underneath which would include the company’s new branded products and platforms. Our job was to create a system of brand identities (including language and visuals) that would tell the whole story.
Each of Facilisgroup’s products appeal to a unique subset of the company’s larger audience. The look and feel of each individual brand we created needed to reflect the product and be effective on its own while also complementing its counterparts.
Inspired by Facilisgroup’s commitment to helping its clients (which Facilisgroup calls its partners) grow, we established an organic clover shape and applied different treatments for each brand. Each logomark alludes to the clover, with subtle details in the logotypes echoing the shape’s contours. Growth takes the spotlight in each brand’s messaging, too: Grow stronger. Grow efficiently. Grow smarter.
With a new overarching brand story, visual systems and differentiating language in place, it was time to translate it all to digital. We designed a website rooted in simplicity but equipped with the tools to allow the Facilisgroup team to easily add on as its products and services grow. Subtle animations, energized copy and a clean user experience encourage visitors to continue exploring the site and connecting with the brand.
It wasn’t long after launch that Facilisgroup had a new platform to roll out: Amplifi. With the system we’d designed, the Facilisgroup team created a brand identity that fit perfectly with its other products. And the growth doesn’t stop there: another product we created branding for is set to launch in the coming year.
