Blog: Atomicdust Insights

Perfecting Your Rebranding Announcement & Rollout Plan

It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…


The Economics Behind B2B Demand Generation

“We’re not getting enough leads.” If you’re a marketer, then you’ve heard this age-old gripe. It’s one of those statements that makes most marketers cringe. Why? Because it’s shortsighted, and only looks at one end measurable. It doesn’t take into…


Digital Marketing & Data: A Change is Coming—Soon

A sea change is coming. Several tech platform updates coming in the next few months will create drastic differences in how digital marketing teams work and what they’re able to do, from ad targeting and retargeting to SEO performance. When…


The Benihana Approach to Brand Differentiators

I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…