My co-workers and friends tease me all the time about being “color blind.” I make jokes, too. It’s all good-natured ribbing. And thankfully, it’s pretty rare that anyone holds a purple shirt in front of me and asks, “Oh, color…
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…
A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what about me?” I’m here to say (happily) that all of…
I don’t have to tell anyone that COVID-19 has caused a hell of a tear in the business world. Companies are going through gut-wrenching times, and leaders are flying blind not knowing what is going to happen next—or how to…
By now you’ve probably heard that the Atomicdust team is working remotely because of COVID-19. Our team is spread out across the area, united through Slack, email and our individual coffee makers working overtime. While we’ve always had flexibility and…
As COVID-19 spreads and the world changes a little more each day, making marketing decisions can be difficult, to say the least. Uncertainty about next steps—both as humans and as marketers—is rampant. But during this time of adversity, brands can…
I was at the grocery store the other day, and they were out of bread—and hotdog buns, hamburger buns and anything bread-like. The shelves were barren. Our physical office is basically closed, with all of our agency’s team working remotely…
Going to school for graphic design was a great experience. I went to a small state school and loved having my creativity challenged and strengthened through different classes and projects. But now I’m a few years into my career, separated…
Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into star athletes that highlights all the hard, behind-the-scenes work of…
If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
