Six Ideas in Branding from Atomicdust
Idea #1
Customers don’t care about your brand.
Idea #2
You’re not the hero, you’re the guide.
Idea #3
Good brands challenge you to become a better version of yourself.
Idea #4
Even if you don’t have a logo, you still have a brand.
Idea #5
Most brands are in a battle to be the best.
Idea #6
Build a foundation of unique visuals and clear copy.
We hope you enjoyed this video. If you’d like to talk about branding, feel free to drop me an email at mspako@atomicdust.com. Have a great day!
The great resources referenced in this video:
Zag: The Number One Strategy of High-Performance Brands
amzn.to/2B1qTy3
Building a StoryBrand: Clarify Your Message So Customers Will Listen
amzn.to/2yOUPeY
Competitive Strategy: Techniques for Analyzing Industries and Competitors
amzn.to/2B17oFU