Brand Strategy, Identity and Positioning Services

We help shape how the world feels about your organization.

Atomicdust’s four- to six-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design.

It helps clients clarify business values, uncover fresh thinking about their organization’s market position and see an outside perspective free from internal biases. Through interviews with key employees and stakeholders, we’ll help you gain insight and develop branding that truly resonates with your most important target audiences.

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Benefits of our Branding Program

A reinvention or adjustment of your visual identity and language
Clarification of your business values and fresh thinking about your market position
Interviews with key organization members and current and former customers to gain insight on business challenges – and see the bigger picture
An outside perspective, free from your organization’s internal biases
Advice on your customer-facing language and materials compared to trends and terms that truly resonate
A roadmap for where your brand should go – and how to get it there
Design and language examples for effectively communicating with your audience
A united and aligned internal culture

Branding Process

Research and Brand Audits

To get to know your company inside and out, we’ll talk to key employees, customers and partners whose insights could inform our recommendation. Along the way, we'll research competitors and industry trends so that we can analyze your brand’s current positioning, marketing activities, language and visuals in context.

Strategic Positioning Language

We’ll create a messaging platform for more effectively engaging your audiences across every channel. Your new Brand Narrative, Clarifying and Reassurance Statements, Supporting Points and Tagline will define your position in the market by embracing what makes you different while avoiding jargon and buzzwords.

Visual Identity and Brand Roadmap

Building on your new brand position and messaging platform, our initial creative expressions will reflect your vision for the future. And because your brand is more than a logo or a website, we’ll also provide a roadmap that shows you where your brand lives in the market, where it should go, and how to get there.

A New Kind of Fast Casual

A family trip to a small town in Italy inspired James Beard award-winning chef Gerard Craft to open Porano Pasta in downtown St. Louis. Atomicdust helped set the tone for the fast casual restaurant with brand identity and environmental design.

Standing Out on the Shelf

Every small business owner dreams about it: a big break that puts their company on the path to becoming a household name. A focused brand identity and fresh new package design helped Better Life bring their natural, safe, non-toxic cleaners into more stores.

Changing the Conversation in Healthcare

Everyone’s talking about making healthcare more effective, accessible and affordable. We empowered one of the biggest players in onsite health programs, Premise Health, to take control of the conversation.