
What the B2B Marketing Renaissance Means for Your Brand
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B
During our more than 20 years in this business, we’ve seen a thing or two.
And when it comes to branding, our key observation is this: if your business is like most, your customers don’t care as much about your brand as you’d like.
That’s ok. We can change that.
At Atomicdust, we give people reasons to believe in brands again. We leverage design and critical thinking to help you outwit the competition, strengthen your mission and make meaningful connections with customers that last a long, long time.
We’ve packaged this process in our branding program. Our formalized approach has helped hundreds of businesses express the best version of who they are, and how they are unique in the market.
Around 2010, we were fed up with the lack of strategy and impact that most agencies offered clients. We decided to formalize a process that worked.
Branding is much more than logos and pretty pictures. Our branding program can help you overcome some of your biggest challenges.
Atomicdust’s eight- to ten-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design.
The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new perspective.
Through interviews with key employees and stakeholders, we’ll help you gain insight and develop a brand that resonates with your most important target audiences.
Clarification of your business values and market position
An outside perspective, free from your organization’s internal biases
A roadmap for where your brand should go and how to get it there
Clear, concise language that defines what you do and for whom
A fresh visual identity that captures attention and expresses your core differentiators
A unified and aligned internal culture
A formal process to apply new thinking to your brand
To get to know your organization inside and out, we’ll speak with employees, partners, investors and other key stakeholders whose insights could inform our recommendation. These simple interviews often uncover new and surprising insights, and go a long way toward helping our clients achieve internal alignment and adoption of the final recommendation.
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We see strategy as a roadmap, and in the brand strategy phase we’ll look at how your brand – or brands – touch your core audiences, and how we can make each touchpoint more powerful and memorable.
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We’ll create a clear, concise language that skips the industry buzzwords and embraces what makes you different. This can easily become your “elevator pitch.” During this stage, we also create a brand narrative that captures the purpose behind what you do, and an ownable tagline.
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Building on your new brand position and messaging platform, our initial creative expressions will reflect your vision for the future. And because your brand is more than a logo or a website, we’ll also provide a roadmap that shows you where your brand lives in the market, where it should go, and how to get there.
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We believe all brands deserve the chance to be amazing.
See more of our branding case studies.
We are always learning and on the move at Atomicdust.
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B
Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B
Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close
Read more about our approach to branding on our blog.
(It’s pretty much all we talk about anyway.)
Do you have questions about branding? Want to discuss a project?
Fill out the form below and schedule a phone call with Senior Account Manager Erika Cruse.