Branding Services

Atomicdust is a branding agency that combines creativity and business strategy to make brands more meaningful to people.

Let’s design the future – The Atomicdust Branding Program

With over 20 years of expertise, Atomicdust has transformed how businesses connect with their audiences through strategic branding services.

Companies usually hire us at a point of transition: to revitalize the business in the face of competition, after M&A activity, to introduce new products or services, or just to increase sales.

Our core philosophy behind brand strategy is this: Most customers don’t care about your brand as much as you’d like them to. They only care about themselves. Their problems, their jobs, their lives.

When people and businesses make buying decisions, they are trying to buy a better version of themselves.

Our job is figure out your business, your industry and how you can position your brand to improve your clients’ lives.

To make it happen, we combine the strategy behind what motivates your target audience with the creativity that inspires them to act. But the result is more than just a new visual identity or brand messaging—it’s a brand that’s more meaningful to your audiences than ever before.

Atomicdust’s branding services give people reasons to believe in brands again. We leverage design and critical thinking to help you outwit the competition, unite internal teams behind your mission, increase customer loyalty and make meaningful connections with customers that last a long, long time.

We’ve packaged this process in our Branding Program. Our formalized approach has helped hundreds of businesses express the best version of who they are and how they’re unique in the market.

Discover how Atomicdust’s strategic branding services can elevate your business to new heights.

Start Transforming Your Brand Today.

Brands we've helped

A Branding Program to Solve Real-World Problems

Branding is much more than logos and pretty pictures. Our branding program can help you overcome some of your biggest challenges.

Problems our branding program helpS solve

You need to make many layers of management happy

You don’t know your value proposition.

Your industry is changing faster than your business. 

How the Branding Program Works

Atomicdust’s eight- to ten-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design.

The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new perspective.

Through interviews with key employees and stakeholders, we’ll help you gain insight and develop a brand that resonates with your most important target audiences.

Benefits of our Branding Program

Insight into business challenges and opportunities, gained through interviews with internal and external stakeholders

Clarification of your business values and market position

An outside perspective, free from your organization’s internal biases


A roadmap for where your brand should go and how to get it there

Clear, concise language that defines what you do and for whom 

A fresh visual identity that captures attention and expresses your core differentiators

A new perspective on customer-facing materials to ensure they reach the right audience with the right message

A unified and aligned internal culture

From our clients

Atomicdust wins awards for good reason: they create fantastic work. I am extremely pleased with the brand development process for my firm. The website communicates what the company is all about in a professional and elegant manner. I am proud to be associated with such an amazing group of people!

Key Components of our Branding Program

A formal process to apply new thinking to your brand

Branding Research

Brand Research

To get to know your organization inside and out, we’ll speak with employees, partners, investors and other key stakeholders whose insights could inform our recommendation. These simple interviews often uncover new and surprising insights, and go a long way toward helping our clients achieve internal alignment and adoption of the final recommendation. 



Brand Strategy

We see strategy as a roadmap, and in the brand strategy phase we’ll look at how your brand – or brands – touch your core audiences, and how we can make each touchpoint more powerful and memorable. 


Brand Architecture - House of Brands

Brand Positioning and Language

We’ll create a clear, concise language that skips the industry buzzwords and embraces what makes you different. This can easily become your “elevator pitch.” During this stage, we also create a brand narrative that captures the purpose behind what you do, and an ownable tagline.




Logo & Visual Identity

Building on your new brand position and messaging platform, our initial creative expressions will reflect your vision for the future. And because your brand is more than a logo or a website, we’ll also provide a roadmap that shows you where your brand lives in the market, where it should go, and how to get there.


Branding case studies

We believe all brands deserve the chance to be amazing. 

See more of our branding case studies.

Branding resources

We are always learning and on the move at Atomicdust.

See one of our  Things We’ve Learned presentations.

Read more about our approach to branding on our blog.

Lets talk branding.

(It’s pretty much all we talk about anyway.) 

Erika Cruse - Senior Account Manager

Do you have questions about branding? Want to discuss a project?

Fill out the form below and schedule a phone call with Senior Account Manager Erika Cruse.