Mercy Blessings

Midwest branding firm Atomicdust turned a simple holiday microsite into a dynamic, year-round invitation for area residents to share their Mercy stories.

Mercy Blessings
Mercy Hospitals Blessings Website - Winter Homepage

Delivering a Gift

Across five states, Mercy serves almost three million people.

Mercy Hospitals Blessings Website - Fall Homepage
Mercy Hospitals Blessings Website - Spring Homepage
Mercy Hospitals Blessings Website - Summer Homepage

Simplicity Adds Meaning

The site’s purpose and goal was simple – to encourage people to share their stories.

Mercy Hospitals Blessings Website - Share your Blessings grid view
Mercy Hospitals Blessings Mobile Website Design

Full Story—this content appears in the side drawer on the frontend. Click the floating “Reader View” button to preview.

Delivering a Gift

A unique idea for a holiday celebration – a microsite giving people served by Mercy the chance to share thanks – became a year-round reminder of the blessings all around us.

Delivering a Gift

Across five states, Mercy serves almost three million people. Working closely with their team, we designed and developed Our Blessings Count, a site that invites people to share the things they’re thankful for in their lives.

Initially, the site was intended to function as each facility’s Wi-Fi login screen, giving nearly everyone who visits a Mercy hospital the chance to share their experiences. Today, it also lives as a standalone website, encouraging everyone in the community to post thanks.

First-time visitors to Our Blessings Count are greeted by beautiful, full-frame photographs. Animated snowflakes drift down the page to represent each story – and a simple click reveals the story behind it. Users can “heart” and share messages, just like on a social network.

Simplicity Adds Meaning

The site’s purpose and goal was simple – to encourage people to share their stories. We used this simplicity as an opportunity to flex our user experience capabilities. We built a dynamic site that displays and sorts the blessings in beautiful, flexible ways. Every animation is purposeful, encouraging further exploration or action.

The photographic backgrounds rotate daily, even transitioning between day and night themes.

On the back end, we made it easy for Mercy to switch scenes and seasonal, animated objects. We also built the site on WordPress, so our client could manage visitor-submitted stories.

Showing True Heart

Since the site launched, people have shared almost 10,000 blessings. We’re proud to give members of Mercy communities the chance to share their stories.

We may have built the website, but Mercy’s community gives it its true heart.

Ready to turn a moment into a movement?

Let's start a conversation.

Let’s talk about your project.

You’ve seen what we can do. Now let’s do it for you.

How does your brand score?

Run the free scan and see how you read to buyers — in about 20 seconds.

More brands that never settle.

  • Acosta

    Acosta

  • InfoPlus

    InfoPlus

  • Kadean Construction

    Kadean Construction

  • Vantage Credit Union

    Vantage Credit Union

  • Harbour Group

    Harbour Group

  • Cottle Village

    Cottle Village

  • Flintco

    Flintco

  • WashU Law

  • Gateway Health Partners

    Gateway Health Partners

  • MEM

    MEM

  • Chicken Meets Rice

    Chicken Meets Rice

  • Lightedge

    Lightedge

  • Acosta

    Acosta

  • InfoPlus

    InfoPlus

  • Kadean Construction

    Kadean Construction

  • Vantage Credit Union

    Vantage Credit Union

  • Harbour Group

    Harbour Group

  • Cottle Village

    Cottle Village