The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just competitive banter and gripes (think, “You don’t pick up the…
Your digital marketing technology is handcuffing your progress. Let me preface this by saying, I was just like you once: obsessed with the idea of solving true multi-touch attribution for all leads and sales. It’s what drove me into digital…
“We’re not getting enough leads.” If you’re a marketer, then you’ve heard this age-old gripe. It’s one of those statements that makes most marketers cringe. Why? Because it’s shortsighted, and only looks at one end measurable. It doesn’t take into…
