A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what about me?” I’m here to say (happily) that all of…
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance come-on and sweepstakes entry. It’s such a new term that…
We’re excited to officially introduce Julie Rechtien as Atomicdust’s newest Senior Copywriter! Julie initially joined the team as a freelancer, and recently signed on as full-time. After getting interested in marketing on an agency tour, Julie graduated with a bachelor’s…
