The Power Behind Big Tech
Data centers use up large amounts of energy and water; Nortek’s Data Center Cooling solutions meet these challenges with efficient, sustainable products. Nortek has the cooling expertise and proven results these enormous, heat-producing data centers need. Essentially, they’re the power behind the power — they keep everything operating smoothly at the game-changing technology companies they serve.
Our brand narrative positions Nortek as the machine that keeps so many other industries up and running. Nortek’s environmental focus and global reach are highlighted on the website and summed up in a new tagline: “Cooling the Cloud, Protecting the Planet.” Now, the company’s “why” is expressed succinctly and confidently on their website and provides a strong foundation for Nortek’s current and future marketing efforts.