Atomicdust

Atomicdust Social Media Pro Chosen for MTV TJ Contest

MTV has announced that Danielle Hohmeier, our resident social media pro, has been selected as one of the 20 finalists in MTV’s “Follow Me: The Search for the First MTV TJ.” The winner will be hired to become the new face and voice for MTV across social media platforms, including MTV.com, to expand the two-way dialogue between MTV and its global audience. Read more. 

Are You Playing Hide and Seek Online?

For the last month or so, Facebook has been under fire for their privacy controls, or should I say, lack thereof. They’ve since admitted they ‘made a bunch of mistakes’ and improved their privacy page so that you have better control, but their issues uncovered a bigger question- 

Does privacy exists online? Should it? Read More. 

We’re Ready for Our Close Up

Last week, our fearless leader (otherwise known as 'Creative Director'), Mike Spakowski, was interviewed by The St. Louis Egotist on how we got started, our project philosophy, and his advice for designers, writers, and developers. 

Here is what he had to say about what Atomicdust really is... Read more. 

It’s Official: Summer is Here

How do we know this? Because Memorial Day has come and gone? Because Saint Louis has already seen temperatures rise to above 90 degrees?

Facebook is Taking Over the World

Facebook is taking over the world. 

Ok, maybe I’m exaggerating. Facebook is not taking over the world (yet), but it is taking over the internet with their recent changes. Read more.

Knowledge is Power

The term “knowledge is power” is not new, however, it represents a concept that is often forgotten or abused in marketing. I don’t know which is worse: content that is too top-level, giving the audience only fluffy, feel-good words that do nothing to develop a deeper, more actionable understanding, or bulleted lists of details that go on and on for days. 

There is a fine line to be walked between a preachy, marketing message and a specifications list that makes eyes’ cross, but when that balance is found, customers gain an education that is comforting and empowers decision making.  Read more.

Designing Retirement

To many, investment strategy is a mess of numbers, formulas and equations that make retirement investing seem like a lot of work. Luckily, Artesys is around to take all the work out of retirement. With their brand rollout, we created touchpoints that included web, print and sales presentation tools, including narrated videos and PowerPoint presentations that don’t look like PowerPoint presentations.

Ten Things I Learned at Social Fresh (In 140 Characters or Less)

This past week, I attended Social Fresh, a one day event  that brings marketing professionals together to share insight on the evolving world of social media. After spending nearly ten hours listening to top-notch speakers and mingling with marketing professionals from around the country, my mind was buzzing. I left the conference with renewed inspiration in social media... and a notebook full of barely legible notes to be organized. 

Here, I share with you some key bits of advice from the conference, all within Twitter's 140 character limit. Read more.

Atomicdust at All Along Press

At Atomicdust, we try to set aside one day each month to focus on our company culture. We meet in the morning to discuss business- where the company has been and where it’s going. Then we head out of the office for some lunch and a little fun out and about in Saint Louis. In the past, it’s been trips to Houlihan’s and Tropicana Bowl, but this month we decided to do something a little different. 

We recently put our creative skills to the test with a field trip to All Along Press. We got some real hands-on experience, screenprinting our own shirts and working with a letterpress.

We came to the shop with a couple of graphics created by our own designers. The team at All Along Press then walked us through every step of the process, from prepping the screens and mixing the ink, all the way to printing our shirts. 

We had a great time hanging out there for the afternoon (and evening), and a special thanks goes out to the group at All Along Press for letting us invade their space all day!

For some highlights from the day, check out this video or browse the photos we posted on Facebook.

And have an idea of where we should go on our next outing? Let us know on Facebook or Twitter.

The Battle of Bullets

So often, marketing becomes nothing more than a battle of bullet points. Companies carefully craft PowerPoint presentations filled with details and buzzwords in attempts to beat their competitors. But is that really the most effective way to win customers? Read more.