-
How to Rebrand Without Losing the Soul of Your Company
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self.…
-
The Emperor’s New Brand: A Creative Talk on Branding, Confidence, and Selling Ideas
I’ve read The Emperor’s New Clothes to my kids probably a thousand times. It’s one of those classic bedtime stories that sticks with you. Partly because it’s funny. Partly because…
-
How to Prove The ROI of Branding
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a…
-
Rebranding After a Merger: What Marketing Teams Need to Know
Companies are being built and sold faster than ever before. Every day, there are new startups, new products and new services. And every day, competitors join forces in the hopes…
-
Choosing the Right Platform for a B2B Website
There’s nothing better than new toys. And lately, the web feels like a shiny new toy chest. Webflow, Framer and even the latest version of Wix all promise drag-and-drop freedom,…
-
Logistics Marketing: Leveraging Your Brand to Differentiate & Dominate
I’ve researched hundreds of logistics brands in the last couple of months. I’ve poured through websites, evaluated logos and reviewed positioning statements. And I’ve noticed a pattern. For the most…
-
The Role of Creativity in Business and Sales
“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of…
-
Want to Build Brand Trust? Start With a Strong Brand Positioning Statement
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles…
-
What the B2B Marketing Renaissance Means for Your Brand
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend:…
-
The Overlooked Approach to Winning More Business: How Branding Closes Deals
Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while…
-
Remembering George Lois: “I was always making a point.”
Have you ever read Steal Like An Artist by Austin Kleon? If you haven’t, you should. The book is about the creative process and where ideas come from—and how to…
-
Things We’ve Learned: B2B Content Marketing
B2B content marketing plays an important role in our company. It started as a tactic we used in our own marketing—publishing weekly blogs, daily social media posts, monthly emails, and…
Insights