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The Role of Creativity in Business and Sales
“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of…
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Want to Build Brand Trust? Start With a Strong Brand Positioning Statement
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles…
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What the B2B Marketing Renaissance Means for Your Brand
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend:…
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The Overlooked Approach to Winning More Business: How Branding Closes Deals
Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while…
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Remembering George Lois: “I was always making a point.”
Have you ever read Steal Like An Artist by Austin Kleon? If you haven’t, you should. The book is about the creative process and where ideas come from—and how to…
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Things We’ve Learned: B2B Content Marketing
B2B content marketing plays an important role in our company. It started as a tactic we used in our own marketing—publishing weekly blogs, daily social media posts, monthly emails, and…
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Design Is a Conversation: Self Doubt, Growth and a Better End Product
I logged in to a Zoom call with a client recently to present some designs. I liked what I had made and was confident the client would, too. It was…
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Reaching B2B Sales and Marketing Alignment
The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just…
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Learning From (and Then Beating) the Competition
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a…
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Why You Need to Create a Google Analytics 4 Property—Fast
Every so often, a big announcement rocks the digital marketing world. Google made one such announcement earlier this spring. Its ubiquitous tool, Universal Analytics—used by marketers and businesses around the…
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Marketing Attribution Modeling Is Killing Common Sense
Your digital marketing technology is handcuffing your progress. Let me preface this by saying, I was just like you once: obsessed with the idea of solving true multi-touch attribution for…
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Perfecting Your Rebranding Announcement & Rollout Plan
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter.…
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