Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while it was fresh in my head, I thought I would…
Have you ever read Steal Like An Artist by Austin Kleon? If you haven’t, you should. The book is about the creative process and where ideas come from—and how to generate your own. It gives great examples of how different…
B2B content marketing plays an important role in our company. It started as a tactic we used in our own marketing—publishing weekly blogs, daily social media posts, monthly emails, and occasional ebooks, guides and videos. Eventually, our clients started asking…
I logged in to a Zoom call with a client recently to present some designs. I liked what I had made and was confident the client would, too. It was quickly apparent that what I had designed wasn’t hitting the…
The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just competitive banter and gripes (think, “You don’t pick up the…
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…
Every so often, a big announcement rocks the digital marketing world. Google made one such announcement earlier this spring. Its ubiquitous tool, Universal Analytics—used by marketers and businesses around the globe to track everything from basic web traffic to hyper-focused…
Your digital marketing technology is handcuffing your progress. Let me preface this by saying, I was just like you once: obsessed with the idea of solving true multi-touch attribution for all leads and sales. It’s what drove me into digital…
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…
“We’re not getting enough leads.” If you’re a marketer, then you’ve heard this age-old gripe. It’s one of those statements that makes most marketers cringe. Why? Because it’s shortsighted, and only looks at one end measurable. It doesn’t take into…