In healthcare, marketing trends come and go faster than ever. At Atomicdust, we gauge trends by questions our clients ask. By that measure, content marketing is off the charts. Discussions about marketing are frequently punctuated with questions like, “Should we blog? What would we write about?”
Here’s what we think: Content marketing and social media isn’t a trend. Sure individual channels like Facebook or Twitter may be, but the idea of creating and sharing information – or content – is here to stay.