David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was no exception. This past spring, the ClinicalKey team asked us…
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
What’s the best way to get people to start talking about your product? To give them something to talk about, of course. Something to share. Something to remember. Something to believe in. That was our approach for our social media-based…
Healthcare marketing gets a bad rap. It’s typically known as cold, semi-generic and filled with the classic “battle of bullet points” approach. Maybe that’s what I find so exciting about it. Because when you approach it the right way, your…
If you’ve ever been to a trade show, you know that product demonstrations are a dime a dozen. So when our client, Elsevier MEDai called us to build traffic to their booth for previews of their new product, MEDai Navigator®,…
About a year ago, our longtime client, Mosby’s Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, “Confidence Connected.” We followed that up…
