Blog: experience design

How One Bad Experience Can Tarnish Your Brand

Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you don’t control your “brand” – your customers do, because your…


Designing the Experience for Your Brand

I’m not an experience designer. I’m not even a graphic designer. What I am is a fan of how design influences experiences. One of my favorite experiences is going out to a restaurant. When you visit a restaurant, what do…


Let’s Talk About Experience Design!

For years I hated the term “experience design.” In my mind it was just a high-brow way to describe good web design. Labeling something as “experience design” seemed like a superficial way for web shops to position themselves against competitors,…