Happy Batch

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Fewer ingredients. More to love.

A nutrition-focused meal delivery service was preparing to launch a new brand of gluten-free cookies. But first, they needed a name, branding and packaging design that would make the cookies pop.

Fewer ingredients. More to love.

Underwhelmed by the existing options on the market, the team at Metabolic Meals had spent months perfecting the recipe for the gluten-free cookie of their dreams. It was up to us to create a brand as enticing as the treats, starting with the name. Happy Batch elicits the feeling of delight that comes from cookies, and hints at the thought and care that go into baking each one.

A fresh-baked brand.

A name like Happy Batch immediately sets the tone for the brand identity. We designed a bold and bouncy logo and brand pattern of repeat cookies (or smiles, or chocolate chips, depending on who you ask.) Witty flavor names, like Nutty by Nature and Raisin the Bar, and the tagline, “Get Happy,” round out the lighthearted brand language.

Letting the cookie be the star.

The Happy Batch team wanted to be able to sell the cookies individually, so we designed the packaging accordingly. A big, eye-catching logo is front and center, and a color-coded naming system differentiates the flavors, but the clear wrapper lets the cookie shine. Gluten free and clean ingredients, yes. Weird texture or crumbly consistency, absolutely not.

Happy ever after.

Happy Batch cookies are launching soon. Keep an eye on their website, and you, too can Get Happy.