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Permobil, a leading manufacturer of wheelchairs and seating systems, turned to Atomicdust to support their growing product line with brand positioning and website design.

Permobil branding elements

A Market Leader with Global Reach

Permobil has long been a leading manufacturer of high-end power wheelchairs. Over the past few years, the Swedish company has grown exponentially, acquiring U.S.-based TiLite, the leader in custom manual wheelchairs, and ROHO Group, a maker of seating and positioning systems.

Now with three distinct product lines, the company wanted to capture the best aspects of each brand, and to use these elements to bring the company together around a consolidated message.

Photography with precision design elements for Permobil

The Right Equipment, the Right Technology, and the Right People

Through interviews, research and our own internal messaging workshop, we discovered some common themes among the existing Permobil, TiLite and ROHO brands: their passion and commitment to health and safety, the personal, customized and innovative nature of their business, and most of all, their dedication to improving the lives of people with disabilities.

Brand language for Permobil
Happy girl in a Tilte chair

Proof in Motion

Discovering the common thread that united the three brands wasn’t too difficult. Uniting them under one website, however, was a logistical challenge.

Thanks to Permobil’s commitment to health and safety, each brand had an enormous volume of unique information, from product specs and support documents to educational pieces and research. We worked closely with the Permobil team to make sure all content was accounted for on the new site.

Website design for Permobil
Website design for Permobil

Made for You

Design elements like the schematic overlaps serve as a subtle reminder of Permobil’s focus on innovation and building high-end, customized solutions for its customers. Inspired by TiLite’s practice of including a personalized card with every chair they ship, we featured real employees alongside their own signatures.

Elements of the Permobil brand - personal touch
Permobil branding elements - precision

Bringing Customers In Focus

Traveling alongside Permobil’s photographer, Kim Fetrow, Atomicdust contributed to the website’s lifestyle and product photography and videography. It was also an excellent opportunity for us to meet Permobil’s customers in person, and to see for ourselves how the products change people’s lives.

Striving for Success

The Permobil website was recognized by the W3 Awards, Graphic Design USA Health + Wellness Design Awards and the 34th Annual Healthcare Advertising Awards, and the client was pleased:

Permobile - Atomicdust Branding Testimonial