Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand…
With the holidays behind us, temperatures in the single digits and slush on the sidewalk, you’d think we wouldn’t have much to smile about this week. Imagine our delight when we discovered – on our first day back – that St. Louis Small Business Monthly had…
What are you thankful for this year? For everyone at Atomicdust, it’s been the opportunity to work on projects that make people smile – projects like our recent microsite for Mercy. With the holidays approaching, Mercy wanted to give a…
This year, Atomicdust ventured further into the world of book cover design with Best New Poets, an annual anthology of 50 emerging writers. The book’s new cover template was designed to make the series more recognizable and cohesive, and we’re…
Across the highway from Forest Park in St. Louis, a new kind of apartment complex is taking shape. Called Cortona at Forest Park, the complex is built around broad, open social spaces, including a central courtyard with a clubhouse and…
When Atomicdust was hired to build a new website for Elsevier’s ExitCare, a patient education and engagement solutions company, we knew the project would be about more than features and bullet points. We needed to help ExitCare show their customers…
The challenge was clear when we started planning the United Way of Greater St. Louis’s new website: for an organization with enormous name recognition, United Way can be hard for the average person to describe. In a nutshell, United Way…
Everyone loves a fresh pair of athletic shoes, but bulky, workplace-standard footwear doesn’t typically inspire much excitement. When Warson Brands and Reebok hired us to develop branding and an e-commerce site for their new line of work shoes, we saw…
Every year, the Targeted Advertising & Marketing (TAM) awards allow St. Louis creative agencies to celebrate work that challenges B2B (business-to-business) marketing conventions. So many local agencies are dedicated to making B2B marketing more human and more compelling, and the…
Since 2005, the Best New Poets anthology has recognized and encouraged emerging poets who have yet to publish a book-length collection of poetry. The concept of the series is relatively simple: each year, 50 outstanding poems are selected from an…