Blog: Consumer Marketing

Why the Best Marketing Doesn’t Feel Like Marketing

“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…


Building a Better Brand Story for IBA

When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…


Real Estate Branding Gets an Encore

In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept. At the time, Cortona was just a name, a set…


A Modern Rebrand You Can Bank On

When Central Federal, a full-service community bank, needed to change perceptions and increase their customer base, they turned to Atomicdust for a modern rebrand. Located in downtown Rolla, right across the street from the Missouri S&T campus, you’d think that…


Expanding FLOAT in St. Louis (and Beyond)

Since FLOAT STL opened in Midtown in 2015, right next door to Atomicdust, floating has gone from relatively obscure to nearly mainstream. They’ve benefited from its growing popularity, and opened a second location in Maryland Heights in November. With a…