Blog: Consumer Marketing

Why the Best Marketing Doesn’t Feel Like Marketing

“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…


Building a Better Brand Story for IBA

When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…


Real Estate Branding Gets an Encore

In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept. At the time, Cortona was just a name, a set…