In our first meeting with the team from Sherpa, we were blown away. We saw – in the words they used, in their actions, in their products and even in their incredible workspace – one of the most mission-focused teams…
My co-workers and friends tease me all the time about being “color blind.” I make jokes, too. It’s all good-natured ribbing. And thankfully, it’s pretty rare that anyone holds a purple shirt in front of me and asks, “Oh, color…
A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what about me?” I’m here to say (happily) that all of…
Sometimes, especially in the context of branding and website design, the oh-so-trendy concept of “storytelling” goes a little too far – even more so in the wine and beverage business. But when Ron Rubin sat down with us to talk…
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at least it should) for everything you do. It answers one…
We always ask a lot of questions when we start branding and website projects. So it wasn’t unusual when we started our partnership with growing law firm Husch Blackwell this way. What surprised us, however, was that they asked questions…
The hardest part of our branding and website design project for the city of O’Fallon, IL was, admittedly, the first. During a City Council meeting last year, the Assistant City Administrator introduced us, and explained the project: we had been…
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance come-on and sweepstakes entry. It’s such a new term that…
Early in my career, I worked for an agency that referred to great work that never got a chance to shine as, “It may not run, but it sure does fly.” This is certainly the case as we approached our…
We were happy to hear that Atomicdust was named one of the top finalists on St. Louis Small Business Monthly’s annual Best Marketing Firm List. St. Louis Small Business Monthly (SBM) is a monthly publication dedicated to bringing tips, strategies and…
