The term “B2B” is misleading. Despite the name, B2B companies aren’t actually selling to other businesses. They’re selling to the people at those businesses. That case of mistaken audiences leads to old-school B2B website designs that are drowning in copy…
This time last year, I did not know much about heating, ventilation and cooling. Despite my–and my wheezing bulldog’s–love for strong A/C, I couldn’t have told you what brand of air conditioner I have, or how long I’ve had it.…
Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…
We build websites that generate leads. We design brand identities that catch people’s attention. We implement marketing strategies that support sales. And sometimes, our projects have a different goal entirely: to share gratitude, and make people feel happy. In 2020,…
Keisha Mabry has a lot of friends. Maybe more friends than anyone we’ve ever met. (Don’t believe us? Check out her TEDx Talk, “What I Learned from Meeting 100 People in 100 Days.”) Making friends is a big part…
In our first meeting with the team from Sherpa, we were blown away. We saw – in the words they used, in their actions, in their products and even in their incredible workspace – one of the most mission-focused teams…
“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s exactly the thing I want for our brand.” The chair…
I’m going to say something that might come as a surprise. Great marketing isn’t all creative campaigns, consistent design and compelling copy. Yes, those things are incredibly important, but the key to making the biggest impact is thinking about the…
As the saying goes, Rome’s website wasn’t built in a day. Or something like that. Either way, websites take time. From start to finish (including research, design, copy, development, testing and launch), and depending on the size of the site,…
