Addition by Subtraction for Brand Addition
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
Blog: B2B Marketing
New Data Shows the Future of B2B Content Marketing Strategy
Content marketing isn’t just here to stay—it’s taking over. That’s according to the 12th annual B2B Content Marketing Benchmarks, Budgets, and Trends report produced by the Content Marketing Institute and Marketing Profs. Digital marketing professionals around the country participated in…
Creating a Companion Brand with FM Engage
It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…
How to Take the “Boring” Out of B2B Content Marketing
I used to teach freshmen composition at a local university. You may have taken this class in college. You probably didn’t enjoy it. The class was a requirement, and the students who took it were there to get it over…
Making Franklin Madison’s B2B Web Design Consumer-Friendly
The term “B2B” is misleading. Despite the name, B2B companies aren’t actually selling to other businesses. They’re selling to the people at those businesses. That case of mistaken audiences leads to old-school B2B website designs that are drowning in…
Designing a Storytelling Website for Nortek Data Center Cooling
This time last year, I did not know much about heating, ventilation and cooling. Despite my–and my wheezing bulldog’s–love for strong A/C, I couldn’t have told you what brand of air conditioner I have, or how long I’ve had it.…
All Systems Go for Exegy’s FinTech Web Design
Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…
A Web Design Revamp to Match the Real EDC
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…
Sharing Good with McCarthy’s Holiday Website Design
We build websites that generate leads. We design brand identities that catch people’s attention. We implement marketing strategies that support sales. And sometimes, our projects have a different goal entirely: to share gratitude, and make people feel happy. In 2020,…
Getting Personal for Keisha Mabry’s New Website
Keisha Mabry has a lot of friends. Maybe more friends than anyone we’ve ever met. (Don’t believe us? Check out her TEDx Talk, “What I Learned from Meeting 100 People in 100 Days.”) Making friends is a big part…