Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…
We build websites that generate leads. We design brand identities that catch people’s attention. We implement marketing strategies that support sales. And sometimes, our projects have a different goal entirely: to share gratitude, and make people feel happy. In 2020,…
Keisha Mabry has a lot of friends. Maybe more friends than anyone we’ve ever met. (Don’t believe us? Check out her TEDx Talk, “What I Learned from Meeting 100 People in 100 Days.”) Making friends is a big part…
In our first meeting with the team from Sherpa, we were blown away. We saw – in the words they used, in their actions, in their products and even in their incredible workspace – one of the most mission-focused teams…
“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s exactly the thing I want for our brand.” The chair…
I’m going to say something that might come as a surprise. Great marketing isn’t all creative campaigns, consistent design and compelling copy. Yes, those things are incredibly important, but the key to making the biggest impact is thinking about the…
As the saying goes, Rome’s website wasn’t built in a day. Or something like that. Either way, websites take time. From start to finish (including research, design, copy, development, testing and launch), and depending on the size of the site,…
Whenever we receive a phone call or email from a potential client, we ask them how they heard about Atomicdust. Sometimes they know someone we’ve worked with. Sometimes they’ve seen an ad on social media. Sometimes they’ve searched for the…
There’s no bigger buzzword right now than customer experience, or CX, and marketers are scrambling to make sure their brand’s CX cuts the mustard. As more branding and marketing becomes experiential, consumers are expecting more from the companies they interact…
