The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges. Like tough competition—and how to stand apart from the field.…
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my college classmate Kevin (who now answers to Jake and exclusively…
“So, what’s the strategy?” Strategy is incredibly important in business—but for many companies, developing one can be intimidating and perplexing. First, there’s different strategy types. Go-to-market strategy. Cost leadership strategy. Marketing strategy. The word “strategy” is often used interchangeably with…
In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes. Our brand isn’t recognized anywhere. We’re doing this amazing, cutting-edge work, but no one knows about…
“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s exactly the thing I want for our brand.” The chair…
I didn’t always work at Atomicdust. Before we started the company 19 years ago, a couple of the founding partners and I worked at Lawrence Group, an architecture and design firm. I loved my time there, I learned a lot,…
We always ask a lot of questions when we start branding and website projects. So it wasn’t unusual when we started our partnership with growing law firm Husch Blackwell this way. What surprised us, however, was that they asked questions…
We’ve worked with the CPA and advisory firm Anders for several years, helping them build and maintain their brand and stay ahead of the industry. “Staying ahead” requires us (and Anders’ growing marketing staff) to be “Always On” – which,…
When we first started working with Bonfyre, it was a mobile app for events. It works like a micro social network, giving event attendees one place they can go for things like hotel information, agendas and more. But more than…
When CPA firm Thomas Wirig Doll approached Atomicdust for a new web presence, their goals weren’t unusual: they wanted to generate leads and build trust in their brand. It wasn’t long before we realized that the brand needed something more: a…
