The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach drops a little and the questions start coming. Are we…
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self. It’s the founder’s vision. Their baby. It’s business, of course,…
I’ve read The Emperor’s New Clothes to my kids probably a thousand times. It’s one of those classic bedtime stories that sticks with you. Partly because it’s funny. Partly because it’s short. And partly because there’s something deeper going on…
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a client. We were presenting a rebrand to a client team…
Companies are being built and sold faster than ever before. Every day, there are new startups, new products and new services. And every day, competitors join forces in the hopes of seizing an even larger share of the market. But…
There’s nothing better than new toys. And lately, the web feels like a shiny new toy chest. Webflow, Framer and even the latest version of Wix all promise drag-and-drop freedom, built-in animation and a visual workflow that makes WordPress look…
In 1972, a French journalist sat down with legendary designer Charles Eames for what would become one of the most insightful conversations on design philosophy. Fifty years later, Atomicdust decided to breathe new life into this historic interview—but with a…
I’ve researched hundreds of logistics brands in the last couple of months. I’ve poured through websites, evaluated logos and reviewed positioning statements. And I’ve noticed a pattern. For the most part—and with a few notable exceptions—the logistics industry is filled…
“Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven, measure-everything and cut-what-doesn’t-deliver-right-now world, these words echo through the halls…
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is the process of changing a business’ identity. The different degrees…