As COVID-19 spreads and the world changes a little more each day, making marketing decisions can be difficult, to say the least. Uncertainty about next steps—both as humans and as marketers—is rampant. But during this time of adversity, brands can…
I was at the grocery store the other day, and they were out of bread—and hotdog buns, hamburger buns and anything bread-like. The shelves were barren. Our physical office is basically closed, with all of our agency’s team working remotely…
Going to school for graphic design was a great experience. I went to a small state school and loved having my creativity challenged and strengthened through different classes and projects. But now I’m a few years into my career, separated…
Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into star athletes that highlights all the hard, behind-the-scenes work of…
If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
If you’re in a marketing role for your organization, these last couple of years might have been more challenging than most. In just a short stretch of time, the channels and tactics for marketers seem to have quadrupled. What used…
Accessibility is a big buzzword in design, marketing and tech. More and more giants like Google and Apple are prioritizing inclusivity, and the amount of accessibility lawsuits continues to climb. In 2019, a website that isn’t accessible isn’t keeping up.…
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at least it should) for everything you do. It answers one…
Atomicdust has been designing and building websites for almost two decades, and even though a lot has changed, one thing hasn’t: a good user experience, or UX, is vital. We specifically look at UX when we plot out our clients’…
A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital marketing strategies—social media ads and Google ads, among others—to generate…
