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Why You Should Rethink Your Brand’s Value Proposition
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at…
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Five Ways Your Website’s UX is Annoying Visitors
Atomicdust has been designing and building websites for almost two decades, and even though a lot has changed, one thing hasn’t: a good user experience, or UX, is vital. We…
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The Downside of Marketing Analytics
A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital…
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Seven Lessons from My First Atomicdust Workshop
The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients…
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Getting Used to It: Your Biggest Competitor Isn’t Another Business
About a decade ago, we had a client that was based in Kansas City. For those of you that might not be familiar with the Midwest, that’s about a 5-hour…
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The Growing Importance of Design, Big and Small
My neighbors think I’m adorable. Yes, this is probably a strange way to start off this article about design, but it’s the best way – and the truth. So –…
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Simplifying Complex Brands with Infographics
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies…
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Brands Get Embarrassed, Too! Here’s How To Move On and Build Brand Confidence
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of…
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How Microcopy Can Make a Major Impact
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance…
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Eight Ways to Improve Your Marketing in 2019
The beginning of each new year is always full of good intentions. Even as I write this, my wife is walking around the house, telling me that this is “the…
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Atomicdust Wins National Health + Wellness Design Awards
For more than 50 years, Graphic Design USA (GDUSA) has been the definitive source for graphic design professionals, and their annual National Health + Wellness Design Awards is no exception…
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Wesley Hastings Joins Atomicdust
We’re really excited to announce and welcome Senior Account Manager Wes Hastings to the Atomicdust team. Wes is driven to find strategic branding and marketing solutions for Atomicdust clients. That…
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