If you’re in a marketing role for your organization, these last couple of years might have been more challenging than most. In just a short stretch of time, the channels and tactics for marketers seem to have quadrupled. What used…
Accessibility is a big buzzword in design, marketing and tech. More and more giants like Google and Apple are prioritizing inclusivity, and the amount of accessibility lawsuits continues to climb. In 2019, a website that isn’t accessible isn’t keeping up.…
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at least it should) for everything you do. It answers one…
Atomicdust has been designing and building websites for almost two decades, and even though a lot has changed, one thing hasn’t: a good user experience, or UX, is vital. We specifically look at UX when we plot out our clients’…
A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital marketing strategies—social media ads and Google ads, among others—to generate…
The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients could benefit from a condensed version of our branding program—instead…
About a decade ago, we had a client that was based in Kansas City. For those of you that might not be familiar with the Midwest, that’s about a 5-hour drive from St. Louis. At the time, this was our…
My neighbors think I’m adorable. Yes, this is probably a strange way to start off this article about design, but it’s the best way – and the truth. So – my neighbors think I’m adorable. When they ask me my…
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of fellow teens wearing their shirts backwards for an entire day,…
