Blog: consulting

The Art of Giving Feedback

I would rather go through 1,000 rounds of client feedback on the way to groundbreaking work than spend my time on something easy and run-of-the-mill. I think most agency creatives feel the same way. Feedback is a tough topic. It…


Getting Buy-in on Corporate Branding

When agencies present creative to a client for the first time, it can feel like dropping a bomb on the room. “Here’s your new brand identity. Boom!” The moment before creative is revealed is tense for both the creative agency…


Building the Framework for Real-Time Marketing

A strong social media and content strategy should have a foundation of evergreen content created ahead of time – especially gated, high-value content to drive lead generation. But you also need to be flexible to account for current events, news…


Branding Begins with Listening

Facing a shift in your marketing strategy is never easy. Acquisitions, name changes, product extensions, even website redesigns can be difficult problems to solve. But if your culture isn’t aligned, get ready for an uphill battle. To say that most…


Brands Need to Change the Way They See the Web

If you look at the history of the web, you’ll know it was originally intended as an easy way for anyone to access and publish information (even though that information was mostly being published from people’s basements). Most web experiences…