Blog: consulting

Five Benefits of Bringing in Outside Marketing Help

From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be even trickier. British philosopher Alan Watts put it best, “Trying…


Value In, Value Out: How to Approach Marketing

Marketing today is about exchanging value. Businesses are constantly wondering how they can make their brand stronger, and how design and marketing can make their product or service preferred against competitors. If you want happy, loyal customers that love your…


Finding the Unicorn

When I was in school, I was really good at taking tests. At one point, I even joined an academic team that took tests competitively against other schools. I liked the challenge of figuring out the single correct answer to…


The Outsourced CMO

As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer (CMO). The CMO’s role is important in any company. Still,…


The Freedom of Design Constraints

There are three words in design that I’ve grown wary of. Three words that you’d think any designer would be thrilled to hear. Three words that should be exciting and liberating. Every time I hear “complete creative freedom,” my stomach drops.…


Rebranding After a Merger

In business today, companies are being built and sold faster than they’ve ever been before. Every day there are new startups, new products and new services. Every day there are competitors joining forces in the hopes of seizing an even…