The beginning of each new year is always full of good intentions. Even as I write this, my wife is walking around the house, telling me that this is “the year of gutting the basement” – getting rid of the mountain…
GDUSA’s American Graphic Design Awards honor outstanding graphic communication. For 55 years, Graphic Design USA (GDUSA) has been an essential resource for graphic designers looking to keep up with the latest news, people, trends, technology, products and services. Each year,…
We’re really excited to announce and welcome Senior Account Manager Wes Hastings to the Atomicdust team. Wes is driven to find strategic branding and marketing solutions for Atomicdust clients. That means being able to see a challenge from a wide…
Work-life balance? There’s an app for that. An awful lot of them, actually. The other day I stood up my friend and business advisor for lunch. Here’s what’s worse – I didn’t realize it until two days after it happened.…
I can’t tell you how many times over the years I’ve been sitting in a meeting with a potential client and heard them say, “Our website isn’t a sales tool. No one’s going to buy something from us because of…
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising…
One of the best salespeople I’ve ever met talks about selling this way: “When I meet with a customer, I don’t start out by talking. I’ve got to ask questions, and listen to the answers. I’m not going to sell…
As the SaaS (Software as a Service) market grows, the competitive landscape grows with it. If you’re the owner or marketing manager of a SaaS product with a free trial program, how can you ensure trial users snap up your…
Competitive, or comparative, research is an important step in building a marketing strategy that stands out. (Yes, even if you don’t think your competitors are doing anything particularly well.) In the past, we’ve said to look outside of your industry for innovative ideas – but…
We tend to think of a website as a linear experience – you enter at the homepage and use the navigation or on-page links to move through other pages on the site. In that sense, the homepage is the front…
