I’m going to say something that might come as a surprise. Great marketing isn’t all creative campaigns, consistent design and compelling copy. Yes, those things are incredibly important, but the key to making the biggest impact is thinking about the…
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…
As COVID-19 spreads and the world changes a little more each day, making marketing decisions can be difficult, to say the least. Uncertainty about next steps—both as humans and as marketers—is rampant. But during this time of adversity, brands can…
Whenever we receive a phone call or email from a potential client, we ask them how they heard about Atomicdust. Sometimes they know someone we’ve worked with. Sometimes they’ve seen an ad on social media. Sometimes they’ve searched for the…
If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
If you’re in a marketing role for your organization, these last couple of years might have been more challenging than most. In just a short stretch of time, the channels and tactics for marketers seem to have quadrupled. What used…
Accessibility is a big buzzword in design, marketing and tech. More and more giants like Google and Apple are prioritizing inclusivity, and the amount of accessibility lawsuits continues to climb. In 2019, a website that isn’t accessible isn’t keeping up.…
August is almost here — and you know what that means. It’s time for our monthly list of St. Louis events in marketing, design, web development, business and more. Check out our list of August events and make sure to…
A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital marketing strategies—social media ads and Google ads, among others—to generate…
If you’re visiting our office and hear someone yelling, “Wait! Wait! Wait!” there’s a good chance it’s Blaise Hart-Schmidt, our new Digital Marketing Manager, running to capture a photo, video or boomerang for the Atomicdust Instagram. If you follow us…
