“Creativity is intelligence having fun,” said Albert Einstein, one of the world’s greatest and most influential scientists of all time. I think he was onto something. In order to have creativity, you have to have strategy—a plan for what it…
Sometimes, figuring out the best way to protect the environment feels impossible. There’s a million options: wasting less, recycling more, advocating for change on a larger level, eliminating plastic from our day-to-day lives. And each choice has varying (and hotly…
It takes one tenth of a second to form a first impression. When you first research a brand, what are you looking for? Probably the website. You scroll the site, taking inventory of what you see—the design, the colors and…
“Design is the silent ambassador of your brand,” said Paul Rand, American art director and graphic designer. He was the mastermind behind some big corporate logo designs, including IBM, UPS and ABC. And he was right. Design is an ambassador—introducing, explaining…
The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges. Like tough competition—and how to stand apart from the field.…
No matter the industry, from financial to legal to tech, effective landing pages can play a huge role in the success of a professional services company’s digital marketing efforts. After all, more highly qualified traffic and compelling landing page design…
To a lot of people, design just means visuals. But Thomas Watson, a former CEO of IBM understood the true power—and effect—of design. “Design must reflect the practical and aesthetic in business, but above all, good design must primarily serve…
Have you ever heard of the Apollo Theater? What about Harvard University? The NFL? Google? Behind the world’s largest and busiest venues and organizations, there’s a tool keeping all their event data in one place. It’s coordinating calendars, attendee counts,…
As Steve Jobs once wisely said, “Design is not just what it looks like and feels like. Design is how it works.” We take these words to heart and design with a purpose, developing pieces with a clear goal–to drive…
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
