The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients could benefit from a condensed version of our branding program—instead…
I’m reading a book on structural engineering disasters. This wasn’t an intentional decision. When I picked up To Forgive Design: Understanding Failure, I thought it would be a fun romp through the world of terrible graphic design. When I flipped…
Listening is very much in vogue. Even the recent blockbuster Arrival focused on the power of listening to arrive at an understanding across cultures. Everyone’s talking about it. But is anyone really listening? The power of listening is also one of…
Sometimes, you have to mix it up. That’s the idea behind something new we’re doing at Atomicdust for select clients. This summer, we started hosting offsite workshops with structured exercises designed to generate new ideas, uncover fresh opportunities and create…