Rich knew he wanted to be a writer in second grade. His childhood was filled with questions, mostly surrounding how M&M’s could “Melt in your mouth, not in your hand.” When he discovered how many answers to questions like these were found in advertising and marketing, he was hooked. He brought a brainload of questions to the University of Missouri’s renowned journalism school, and still seeks answers to this day.
As a copywriter with Atomicdust, Rich enjoys helping clients turn even the most complex messages into simple, effective, relatable selling points. And yes, he’s still a big fan of M&M’s.