InfoPlus, a warehouse management system (WMS) provider, needed to communicate their unique position in the space to keep gaining market share. The company turned to Atomicdust to help update their positioning and show more prospects what’s possible with InfoPlus’ tech.
Our research uncovered InfoPlus’ competitive advantage: data accessibility. The platform is designed to be easily integrated with an existing tech stack and fully customized based on clients’ specific needs—beyond the usual capabilities of a standard WMS. Positioning the technology as a WMS was limiting, and handcuffed InfoPlus to an already saturated field. The new brand language breaks that mold, labeling InfoPlus as a warehouse management ecosystem, where clients sit in the driver’s seat. It’s a sentiment that’s captured in a simple, but resounding, tagline: Take control.
The old InfoPlus logo—a minimalist representation of a box—didn’t capture the company’s comprehensive abilities and approach. The redesigned version tells a more complete story, with arrows, a plus sign, and yes, even a box, symbolizing the players and processes involved in warehousing.
With elements converging in the center to represent InfoPlus at the heart of successful warehouse operations, the logo illustrates how InfoPlus helps clients and visually reinforces the new positioning language. Playing off the platform’s easy customization, different combinations of the logo’s elements form a system of graphic devices that uphold the brand without getting monotonous.
Applying the new brand strategy to InfoPlus’ website meant designing a digital experience centered around clients. Instead of using traditional B2B language, we shifted to a client-first perspective. The main navigation labels sections as “Your Challenges” and “Our Solutions.” The site demonstrates a deep understanding of warehouse operators’ needs and highlights how InfoPlus has helped other companies overcome the same challenges.
Building off a strong foundation in the new InfoPlus brand identity and website, our team developed a full-spectrum marketing approach. Robust digital marketing campaigns, fueled by valuable content pieces like white papers and case studies, open audiences’ eyes to the benefits of using the InfoPlus ecosystem. And as new leads enter the pipeline, the sales team is using reimagined sales collateral to nurture prospects toward conversion.
InfoPlus isn’t just evolving—it’s setting new industry standards. We’re excited to help the company continue to solidify its place at the front of its fields.
