Amidst tremendous growth, RedCard turned to Atomicdust to help clarify their brand and express it in a variety of ways, starting with a bold new website.

RedCard Brand Identity process

We are RedCard

RedCard provides communication management services to health plans. From a tactical perspective, they help companies manage and produce things like ID Cards and EOBs. But they didn’t want to be seen as a production house. With a broader vision for the impact these items have on their clients, they looked to Atomicdust for help.

Custom folder design made by Atomicdust for the client RedCard, a health care marketing company

Evolving the Brand

We slightly tweaked the red in their existing logo to be friendlier and more approachable. We evolved their tagline from “I am RedCard,” which emphasized the individual, to “We are RedCard,” to reflect their emerging focus on community.

Poster design elements created for the health care marketing brand RedCard, by Atomicdust
Branded stationery elements created specifically for the healthcare marketing company RedCard

And Embracing Disruption

This idea of community-building – to bring together health plans, care providers and even members with the power of better communication – is disruptive in the industry. So we created brand elements to match this attitude, even blowing apart the logo and scattering the letters to add interest to standard pieces like business cards and the website.

The Clarifying statement for RedCard Brand. Copy written by Atomicdust
Custom website design and mobile layout design for healthcare marketing company RedCard.
Mobile site exploration for healthcare marketing brand RedCard. Design by Atomicdust.

Bringing Their Vision to the Web

On every page of the RedCard website, we worked to clarify the benefits their services bring to clients and the healthcare community at large. One section we’re particularly fond of is the Vision page. We built the experience using parallax sections with accompanying CSS animations. What starts out as separate circles animate as you scroll, weaving in and out, visually connecting. It’s a bold invitation for prospects join RedCard on a journey toward a brighter tomorrow.

RedCard - Healthcare marketing website design by Atomicdust.
Custom print advertisement designed by Atomicdust for healthcare marketing company

Let’s keep going

We’re continuing to work with RedCard to help them connect with their current and prospective clients, including gifts, tradeshow booths and even sales presentations. Watch this space to see where we go this year.