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The How and Why of Meaningful Marketing
Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into…
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Five Ways Your Website’s UX is Annoying Visitors
Atomicdust has been designing and building websites for almost two decades, and even though a lot has changed, one thing hasn’t: a good user experience, or UX, is vital. We…
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How a Journey Map Can Transform Your Website – and Your Business
It seems like everyone’s talking about journey mapping these days. So much so that those on the bleeding edge are starting to say the maps are so passé, their time…
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The ROI of Donuts: Big Ideas About Thinking Small
In marketing, we’re always looking for the biggest impact. We want tactics that produce a lot of leads. We want the most traffic to our websites, the most followers on…
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How Does Restaurant Branding Differ from Corporate Branding?
Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing…
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How One Bad Experience Can Tarnish Your Brand
Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you…
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Designing the Experience for Your Brand
I’m not an experience designer. I’m not even a graphic designer. What I am is a fan of how design influences experiences. One of my favorite experiences is going out…
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Let’s Talk About Experience Design!
For years I hated the term “experience design.” In my mind it was just a high-brow way to describe good web design. Labeling something as “experience design” seemed like a…
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