Atomicdust - Makes Creative Matter

Facebook Success Story: The Pickle

Susan Boyle. Farmville. Subservient Chicken. Pickle.

That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the pickle did was get more fans than the band Nickelback on Facebook.

The page ‘Can this pickle get more fans than Nickleback?’ launched on February 3, 2010, and in just sixteen days, it met its goal, surpassing Nickelback’s fan page. Right now, the page has more than 1.5 million fans. Read more.

Our Thoughts on Flash vs the iPad

You may have heard that Apple’s latest device, the iPad, will not support the Adobe Flash Plugin. This news was greeted with cheers from some, jeers from others.

Let’s look at what the Flash Plugin actually does, and some reasons why Apple chose not to include it on their device. Read more.

The Value of Position

Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around 3,000.

The clamor of marketing and advertising messages eventually turns into white noise and is filtered out by our brains. We flip past the first ten pages of most magazines, Tivo our way through commercials and mostly ignore offers for free stuff in the margins of Facebook.

A strong position helps to increase awareness by piercing through competitors offerings and imprinting your brand firmly into the hearts and minds of potential customers. Read more.

Is Twitter Going Down?

Every one (and their mother) seems to be jumping on the social media bandwagon joining sites like Facebook and Twitter.
RJ Metrics recently released data on Twitter Users and Engagement, and, at first glance, the news isn’t very good. Should we jump ship? Is Twitter going down?  Read more.

Article: Start with a Message

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When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how bad they think it is.

So, where do organizations start to get their marketing on track? I suggest a clear, central message. Read more.

What Blogging Can Do For You (And Your Business)

To a lot of people, blogging is a scary concept.
Why would I blog? What would I write about? Who would read it? Will it even help my business?
If you’ve written off blogging as not for your business, here are some reasons you should take a another look.  Read more.

First Impressions on Google Buzz

Google jumped on the social networking bandwagon this week with the launch of Google Buzz, and even though it has only been three days, everyone is already taking sides.
(And by ‘everyone,’ I mean early adopters with Gmail accounts. And by ‘sides,’ I mean sentiments ranging between ‘we’ll see’ and ‘epic fail’).

Where do I fall in that range? Not sure yet. But here are some of my first impressions of Google Buzz: Read more

Article: Content is the New Black

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After spending way too much time on Twitter, LinkedIn and Facebook lately, I can’t help but notice the amount of content people are generating and aggregating. I follow people “professionally” on Twitter and LinkedIn, and I see articles and blog posts on almost every topic imaginable. People are using social media to develop their personal and professional brands.

So is content the new black? Is content replacing creative? Read more

Matt Launches Part One of His LOST Video

At Atomicdust, we have a slight obsession with the television series Lost. The fact that we have more than one image of John Locke hanging around our office should be proof enough, but just in case you’re not sold…

Matt, our resident Lost expert, not only hosts finale parties at the end of each season, but he comes up with invitations, decorations, and videos to accompany them.

That’s right, we said videos.

This isn’t your typical fan video from YouTube. This is not images of Kate and Jack (or Kate and Sawyer, or Sawyer and Juliet or…) set to ‘Endless Love.’ This video has a plot, ‘acting’, and parts of it were even filmed on location in Costa Rica.

Just in time for the big premiere tonight, Matt has released Part One of the Season 6 Finale Video on his blog Matt’s Lost His Mind!

Check it out (and make sure to look for Atomicdust-ers Mike and Matt in starring roles!):
Part One of the Lost Season 6 Finale Video

Identity Created for Whimsy Celebrations

Whimsy Celebrations is more than an event planning company, they’re an event designing company.

Whimsy Celebrations specializes in events like children’s parties and bridal showers- gatherings that you want to be unique, personal, and memorable. They go above and beyond typical event planning, adding customized touches to everything from the invitations, to the activities, to the decorations.

Whimsy Celebrations came to Atomicdust looking to create and build an identity for its growing company. Through collaboration, we established a soft, friendly and fun identity that stretches from the logo itself to the design of the new website. The blog-style website is easy to keep fresh and up-to-date, allowing them to easily showcase their creations and share their passion.

Check out Whimsy Celebrations.