Author: Beth Bennett

A Web Design Revamp to Match the Real EDC

Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…


Are You Marketing to Your Competitors?

Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…


Finding the Unicorn

When I was in school, I was really good at taking tests. At one point, I even joined an academic team that took tests competitively against other schools. I liked the challenge of figuring out the single correct answer to…


Using Your Brain as a Designer

“I really like it.” Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient enough. That’s what separates art and design; art is subjective,…