What’s next for the NEXT Event?
In early 2011, Atomicdust was faced with a question: How should we follow-up on what was, by all accounts, a very successful branding and marketing campaign for Stibo System’s NEXT Event?
Make it bigger and better, of course.
We took our favorite pieces from last year’s marketing campaign and expanded upon them, introducing an updated color palette to the website, emails, videos and print materials.
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We also created a unique print invitation based on the ribbon visual – when folded, it overlaps and creates the multi-layered ribbon visual. We printed it on a metallic paper, giving the whole thing a slick, cutting-edge feel – perfect for an event about what’s next in the world of data management.
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