There isn’t a world without healthcare. And because healthcare is vital, we also need crucial information about it—regulations, administration, benefits, applications—to be communicated effectively. But the industry can be complicated and confusing. That’s where marketing and design come in. We’ve…
Design breathes color into the mundane. And that’s exactly what drives Carla Haines. She’s our newest graphic designer, and she’s also right. But Carla’s journey into the field has been anything but ordinary: it started in an economics course, where…
“Creativity is intelligence having fun,” said Albert Einstein, one of the world’s greatest and most influential scientists of all time. I think he was onto something. In order to have creativity, you have to have strategy—a plan for what it…
It takes one tenth of a second to form a first impression. When you first research a brand, what are you looking for? Probably the website. You scroll the site, taking inventory of what you see—the design, the colors and…
Less, but better. Simplicity is key. Andy Potts thinks about that approach to design a lot. It’s a riff on a quote from Dieter Rams, a famous designer known for creating the 10 principles of good design. We’re pretty big…
“Design is the silent ambassador of your brand,” said Paul Rand, American art director and graphic designer. He was the mastermind behind some big corporate logo designs, including IBM, UPS and ABC. And he was right. Design is an ambassador—introducing, explaining…
Jess Wroughton is more than a project manager; she’s an advocate, resource and dedicated client partner. Jess grew up in an entrepreneurial family, providing her with firsthand experience in the business world and teaching her how to overcome obstacles with…
We’re blushing. For the fourth year in a row, Atomicdust has been named the Best Marketing Firm in Small Business Monthly’s Best in Business Awards. We’re thankful for the recognition, but more importantly, we’re incredibly grateful for the continuous support…
Clear communication is at the heart of successful branding and marketing, and it’s exactly what our new team member Jack Berliner excels at. Jack originally went to school for business. But intrigued by the art of connecting people, he shifted…
There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
