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How Good Press Almost Turned a Rebranding Project on Its Ear
Imagine a world where positive, glowing press – on both a national and local stage – is not part of the plan… at least not yet. That’s exactly what happened as…
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ClinicalKey: A Healthcare Rebrand Built on Better Answers
In the world of healthcare technology, there’s a difficult truth every competitor has to face: physicians are very, very loyal to the products they’re used to using. So when Elsevier asked Atomicdust…